Makenzie Rising

Senior Digital Marketing Manager

Makenzie is an experienced and data-driven digital marketer with a Master of Advertising from the University of Texas at Austin. Before earning her Master's, Makenzie graduated with a B.A. in Communications at Texas A&M University. She’s passionate about sharing a brand's story online and driving results for her clients. If you’ve ever been in a meeting with Makenzie, you know she’s always looking to define goals and analyze results. As the Senior Digital Marketing Manager, Makenzie oversees the digital marketing efforts of all 15+ clients, including social media marketing, pay-per-click campaigns, website optimization, SEO strategy, strategic messaging, and uncovering insights for growth strategy. In her free time, Makenzie can be found keeping up with the latest Tik Tok trends, perfecting her Aperol Spritz recipe, and playing with her Labrador Retriever, Callaway.