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Social Media Marketing Tips for Nonprofit Organizations

Social networking platforms have risen in popularity, increasing the importance of social media to a brand's marketing strategy.

Written by
Monique Lorette
Date
December 9, 2022

Social networking platforms have risen in popularity, increasing the importance of social media to a brand's marketing strategy. Nonprofit organizations don't always have the time, money, and resources to produce an elaborate marketing campaign. Instead, they can focus on sharing their brand's mission and influencing people to take action through social media platforms. 

This avenue helps nonprofits reach, engage, convert, and maintain loyal supporters. In addition, being active on social media is a great way to fundraise, share news, increase brand awareness, and more. Here is our list of 5 social media marketing tips for nonprofit organizations! 

  1. Keep information up-to-date across all platforms 

Not only should your nonprofit be active on social media, but it should have up-to-date information across all pages. Any active social media account (even the ones you created and haven't touched in months) is your organization's potential "front door" or first impression. Nonprofits must provide people with access to accurate information (location, phone number, website, mission, etc.) so they have a fair idea of what to expect from the organization. 

Pro Tip: If you don't use a social media account anymore, it might be helpful to remove it or deactivate it. Sharing the wrong information can deter potential followers from supporting and hinder relationships with current donors.

  1. Be consistent across all platforms

In addition to keeping your social networks up-to-date, your nonprofit's messaging and engagement should be consistent. Does every social profile use the same logo? Is your brand's mission clear and uniform on each platform? Do you give the same effort and attention to each platform? The foundation of a solid relationship is built upon trust, so your nonprofit must be transparent with the audience in every setting. Followers, potential supporters, and loyal donors should clearly understand what your nonprofit organization does, how contributions make an impact, and more.  

Pro Tip: Plan and create a monthly content calendar for your nonprofit's social media accounts. By scheduling photo, video, and copy ideas earlier, your nonprofit could save time to take care of more important business. 

  1. Post engaging content 

Social media doesn't magically attract visitors to your organization. Nonprofits must share relevant, engaging, and inspiring content to gain and retain loyal supporters. Sharing relatable content is one way to increase engagement on social media. The following are some examples of engaging content your nonprofit can include in its social media marketing strategy.

  • Share donor and volunteer stories related to your organization's mission via testimonials or reposting 
  • Create a hashtag or challenge that is recreatable to grab the audience's attention and encourage participation
  • Share behind-the-scenes content to gain credibility and support (highlight staff or volunteers at work, cover events, show where the contributions are going, etc.)
  • Share real-time updates of events, activities, fundraisers, etc. on your stories so that your audience feels involved

Pro Tip: Build a better relationship with your audience by responding to their comments and messages, reposting their content, and liking and commenting on their accounts. 

  1. Use social media fundraising tools 

Most social media platforms have features dedicated to helping nonprofit organizations raise awareness and money for their cause. So don't hesitate to apply and sign up to use them! Facebook, Instagram, and Tik Tok are just a few brands that offer useful fundraising tools. The following are some examples of these tools, or you can explore Meta's complete list of tools for nonprofits.

  • Add donation button and stickers to the top of your profile, stories, live streams, posts, and more
  • Create volunteer sign-up forms 
  • Host virtually gatherings or fundraisers, including registration and payment
  • Get valuable insights to monitor your nonprofit's progress 

Pro Tip: Reach and connect with your supporters in their natural environment. If your nonprofit targets an older demographic, maybe focus more efforts on Facebook. If your nonprofit targets a younger demographic, maybe focus more efforts on Tik Tok. 

  1. Provide a clear call to action

The goal of nonprofits is to influence people to take action to support their cause. Social media users will not engage with your organization if they don't know what steps they are supposed to take. Therefore, nonprofits must provide a clear call to action, driving audiences to do a specific thing, such as give money to your organization. 

For example, if raising money is your goal, let the audience know every way they can give to your cause and make these steps easy and accessible. Chances are, if someone wants to donate money, but they don't know how they aren't going to work to figure it out. They will move on to the next and focus their money and support elsewhere. 

Nonprofits can promote their organization on other social platforms, including Twitter, LinkedIn, and more. However, the platforms mentioned above are a great place to start if you want to drive your audience's awareness and action. In addition, social media is a great way to develop and maintain relationships with loyal supporters. 

Need help with your social media marketing strategy? When you partner with Delicious Digital Marketing, not only will your target audience find your organization, but they will see a nonprofit that is engaged with its followers on all digital platforms with rave reviews. 

Learn more about how our performance-driven social media campaigns can help your brand with everything from research and strategic planning to content creation and scheduling. So don’t wait–be active on your nonprofit organization’s social media networks!