Blurred Vines

Client Profile

Bringing the ultimate wine experience to Austin, Blurred Vines offers unique wines with captivating origin stories through wine tastings, wine club memberships, wine subscription boxes, and private events.

Blurred Vines tasting room and wine club was created to bring light to undiscovered wines made by great people. The tasting room creates an intimate atmosphere for guests to immerse themselves in the stories of incredible wine.

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Challenge

Blurred Vines wanted a brand identity as unique as its business model. Providing guests with an approachable, but high-end, educational sommelier-led wine tasting with undiscovered gems that taste well above their price point.

Blurred Vines second objective was to create a unified digital campaign that increased their brand awareness, wine tasting reservations, and ultimately membership subscriptions. Blurred Vines sought out Delicious Digital Marketing to help them develop a comprehensive digital marketing strategy and action plan to get their marketing efforts to their most profitable state.

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The Solution: A Compounding Digital Marketing Strategy & Unique Branding

The Delicious Digital Marketing team decided that they needed to implement professional branding, launch paid advertising campaign’s on Google and social media, revamp organic social platforms, engage in influencer partnerships, and develop a monthly newsletter to drive subscribers.

The team’s goal was to effectively communicate their brand value, origin story, unique wine selection, differentiation, and customer benefits. By implementing Delicious Digital’s marketing support, Blurred Vines saw a 7.89x ROI and the following results.

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The Results:

• Social Media Results: Blurred Vines saw an increase of 679% in engaged new followers and an increase of exposure by 127% through Delicious Digital’s influencer partnership’s with Taste of Koko & When What Where Austin.
• Website Results: Blurred Vines increased overall website traffic by 76% through Delicious Digital’s implementation of the paid digital ads and newsletter email campaigns.
• Newsletter Subscriber Results: Delicious Digital launched a monthly newsletter subscription option on all digital platforms, resulting in an increase of 500 subscribers to the monthly newsletter.
• Sales Results: By implementing a comprehensive digital marketing strategy, Blurred Vines sales revenue doubled in comparison to the previous month.

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