The organization wanted to increase the number of scholarships offered, expand offerings to students beyond Texas State, and build a community and network to provide opportunities to young leaders.
The Stelos Alliance is a non-profit organization benefiting Texas State University students and other exceptional students around the country. With a 100% donor efficiency guarantee, every dollar donated to student scholarships is a dollar in the pocket of an extraordinary young leader.
Stelos Alliance came to Delicious Digital Marketing looking for growth. The organization wanted to increase the number of scholarships offered, expand offerings to students beyond Texas State, and build a community and network to provide opportunities to young leaders.
The organization had been around for a number of years, but hadn’t developed its digital marketing channels. There were multiple social media accounts that no one seemed to be able to access and a website that hadn’t been updated since the organization started in 2008.
Our goal was to create brand awareness to current and prospective students, alumni, and faculty of Texas State University. Through improved brand awareness the organization expected to increase donations for scholarships, internship and job opportunities, and create a true Stelos Alliance network.
Delicious Digital Marketing created a content-forward digital marketing plan to educate, inspire, and excite the various target markets of the brand. Each content pillar created had a specific goal in mind.
This content was paired with fun graphic design and professional photography and video to bring it all to life on a variety of marketing channels.
This content was hosted on blog pages throughout the website and then promoted on Facebook and Instagram. While they had little to no following to start, by creating engaging content and boosting the right posts, they built up their following to over 1300 engaged users. By providing valuable content to followers, they’ve stayed engaged and became more likely to donate to the organization.
Through the website and social media, we’ve promoted various donation drives, charity events, and contests to raise more money for student leaders than ever before. There’s now a student group at the University and regularly scheduled networking events, creating a true community for Stelos Alliance.
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